Data-driven tourism: how does HelloVEB make the region more efficient?

The digitization of tourism is not the future, but the present. The competitiveness of regions today depends on their ability to offer integrated, data-driven, and user-friendly solutions. The Veszprém-Balaton European Capital of Culture operated Tourism Management System (TMR) provides exactly that: a unified digital ecosystem that connects the region's players, attractions, cultural and sporting content, all managed on a common digital platform.

TMR is not only a technological innovation, but also a driver of the visitor economy: it facilitates cooperation between tourism service providers, cultural institutions, and event organizers, while providing visitors with a transparent, convenient, and personalized experience. Data-driven operations enable the region can accurately measure demand, optimize offers, and increase economic impact.

TMR is a modular framework that allows multiple websites, thematic subpages, and mobile applications to be operated from a single central administration interface. Each interface can have its own look and feel, while being based on the same database, thus ensuring data consistency and efficient operation.

• HelloVEB.hu – the main portal for general programming in the Veszprém-Bakony-Balaton region.
• Sportregio2026.hu – a subpage dedicated to sports and active lifestyles under the umbrella of the Veszprém-Balaton European Region of Sport 2026.
• VeszpremBalatonPass.hu, Veszpremkartya.hu – discount card websites for residents and tourists.
• Sports microsites – Combatsport.
• Festival microsites – with a unique image, but based on a shared database (Holtszezon, Mozgóképfesztivál).
• Institutional or local microsites – cities and institutions can create their own pages.
• One profile – visitors can save their tickets, discount cards, and coupons in a central account, and sign up for their favorite events and newsletters.

Main features:

• A unified administration interface: the administration system has a modular structure and supports institutional and individual rights management. Roles can be defined flexibly: for example, a travel agency has full access, while a festival organizer is only authorized to manage events.
• Integrated CMS: the content management module not only allows the publication of events, creations, news, and galleries, but also discount cards, microsites, and projects. The system supports multilingual content management with DeepL translation integration, so that international visitors can easily access the information.
• Data-driven analytics: TMR provides real-time analysis of visitor traffic, ticket sales, utilization, and campaign effectiveness. The dashboards are visually clear and support decision-making, for example, which events require extra promotion.

The HelloVEB.hu is TMR's flagship web platform, home to its regional program guide and comprehensive event search engine. The platform uses modern filtering logic: location, popularity, main character, genre, and seasonal tags (e.g., "cycling enthusiast").

Advantages:

• A thematic program calendar with image search.
• Less duplication of work: one admin – one upload – countless appearances.
• Free publication: no registration fee – use of the program upload platform is completely free.
• A wide reach – targeted audience: detailed filter system, free-text search, filtering by location and distance, image search – visitors can easily find your program.
• Accessible design throughout the entire ecosystem.
• DeepL translation integration – multilingual content is scalable.

Are you organizing events and programs in Veszprém or the Bakony-Balaton region? 👉 Join HelloVEB.hu as a partner and experience how easy it is to increase the reach of your events, ticket sales, and customer service with the TMR digital system! Register for free and be part of the regional community's success! Join

The TMR ticket system is a cloud-based solution that provides secure ticket sales and management. HelloVEB.hu is a cloud-based solution that offers secure ticket sales and ticket management for cultural institutions, events, and service providers. Ticket sales are based on the TMR event and venue database, thus saving time during implementation.

Advantages:

• Tickets and discount cards saved in your profile: all tickets and discount cards are stored digitally in user accounts, eliminating the need for paper-based solutions.
• Tickets, passes, and coupons can also be saved to Google and Apple wallets.
• Admission via QR code scanning on mobile phones or speed gates: contactless admission is fast and secure.
• Real-time statistics: the system continuously monitors purchases, entries, and utilization, enabling immediate capacity management.
• Automatic reports: the system automatically generates reports from ticket sales data, which can be exported for accounting and auditing purposes.

The system operates on a commission basis. It integrates its services into the TMR ticket system and leverages the marketing power, cross-promotional opportunities, and all the advantages of digital ticket sales! 👉 For detailed information and offers: [email protected]!

The TMR card system is an innovative, integrated loyalty program that serves as a strategic tool for boosting the visitor economy, increasing customer loyalty, and strengthening year-round tourism in the Lake Balaton region. It combines the advantages of the program recommendation and discount system, offering different discounts for locals and tourists in a convenient and transparent framework.

In order to increase the visibility of service providers, the system is based on networking and involves motivated partners in a central platform where smaller, local service providers—whether they are involved in tourism, gastronomy, or culture— benefit from cross-promotion and joint marketing, reducing market asymmetry and increasing revenue-sharing opportunities.

To encourage consumer engagement, the TMR motivates repeat visits through gamification elements (such as point collection and tiered rewards) and personalized offers, supporting upselling and cross-selling. In collaboration with the program recommendation and ticketing modules, it also delivers comprehensive experience packages in which event recommendations, admission tickets, and discounts are presented in an integrated way, ensuring a convenient and versatile tourism experience while, in the long term, strengthening the destination’s overall appeal and sustainable growth.

Based on the experiences of European City Cards and Dubai's Go City Pass, a well-functioning card system can increase visitor satisfaction and the net promoter score (NPS) by up to 20% .

Advantages:

• Acceptance point management: the system continuously expands the network of acceptance points and allows partners to manage their own promotions.
• Integration with the ticket system and program calendar: users can purchase tickets and cards in one basket, which simplifies the process and increases conversion.
• A transparent billing model: revenue sharing is proportional and automated, allowing partners to accurately track their billing.

We welcome service providers in the Balaton-Bakony region to apply for the Veszprém resident card and the Veszprém-Balaton Pass regional tourist card. Take part in the development of the region and let's build sustainable, four-season tourism together! 👉 Join me!!

The HelloVEB Portal System is available at: [email protected]. The ticket sales customer service is available at the following address: [email protected]. The customer service department of Veszprém Kártya is available at [email protected], while the customer service of partners is available at [email protected]. The customer service department of Veszprém Balaton PASS is available at [email protected], while the customer service of our partners can be reached at [email protected].